As the world has adopted the COVID-19 protocols and changed its daily routine, so has the film making, video editing, and animation creating industries. While most industries are on a steep slow down, the animation industry has flourished due to its favoring nature to the current situations. Animated explainer videos have become the new trend for businesses, individuals and educational institutes when it comes to connecting people with information. Momentously these videos are booming quickly specially in businesses for their marketing strategies. These videos hand a huge advantage to their users, but there are some concepts to keep in mind while creating a perfect explainer video, keep your eyes focused and have a glance below at some tips and tricks which could help you improve your explainer videos.
While starting up for
an explainer video its necessary to draft and plan a script specifically.
Script is the most important factor which influences you video. Weather it is
sales or leads your goals should be perfectly reflected in your video. Make
sure to review your script with your dear ones and try to get their honest
video.
Storyboard
Once your script is
convincing enough, you should next focus on how the story board would really
look on the final output, the best way to do it is preparing 2-3 sample frames
this gives you a rough idea about your video, and helps you improve your
animation or story.
Video Voice
The sounds and voices,
play an important role in your video as these factors influence the knowledge
of the viewer by a far mile when compared to other factors. You should use the
correct music which is suitable to your animation and the scenario or
environment of the video. After that comes voice of the animated characters or
voice used to elaborate the moving animations. Make sure that the wordings
should be in perfect motion with the pictures and objects finally delivering
the message to the viewer. Keep in mind to have a control on the volume of your
voice or music to just be fine not to loud nor to sound, just the perfect blend
so the viewer faces no problem while hearing it.
Animations
Animation could be one important piece in the jigsaw determining the success matrix of your video. Animations should be related to your product and services, reflecting your brand perfectly. Using isometrics and motion graphics can benefit your animated explainer video. Try using more motion animated graphics with moving characters. Make proper use of images and info graphics if required, animations should also favour the voice or music which you have used in the video. Highlight your animations with borders or the video screen with dark edges, make use of bright colours in your animation and finally make sure that the animations are perfectly in rhythm with the voice music and subtitles, eventually delivering the correct message to the viewer.
The true fact of
explainer video company is that these videos are short promotional videos which are
used to convey a soft and short message to its viewers. So YES shorter the
video, the better it is to understand as its proved by a number of researches
around the world that short graphical and animated explainer videos help in
better understanding of the viewer. Make sure your video does not cross the 3
minute mark, if it’s a sales video you can keep it short as 50 to 60 seconds.
Sounds funny and gets
you blushing while reading, but that’s truth. Keeping your creation simple by
using simple techniques and messages workout well, make sure to use simple
wordings and subtitles with soft music, keep in mind the animations need not be
to heavy or colourful just use simple animations for a short video. Make sure
that your video is not too lengthy or to short, just keep the duration good
enough in which your message to the viewer in conveyed properly. Use proper
description below the video and title.
Conclusion
Finally coming to a
conclusion, these are some honest tips and tricks which can help you improve
your animated explainer videos, If creating an animation video is something
you’re looking for, feel free to connect with Explainer Mojo, they are leading
the way in developing explainer videos right from the script to the final
launch they cover all aspects of video development on the behalf of their
clients.

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