Are
you ready to take over leading social media platforms with your great brand or
service, looking for a way to advertise it in the best way you can to grab the
attention of your potential audience? Creating
animated videos seems to be an effective approach to engage your social media
audience, making it easier and a faster mode of conversions. Excited?? But
don’t know where to start what to do?
Don’t
you worry! We bring you a complete guide explaining the outgrowing importance
of animated video for your social media marketing strategy. Let’s dive in
straight.
Why use animated videos?
Animated
video makes it easy for you to deliver an excellent understanding of the brand,
using visual images that entertain and educate your audience. You can freely
play with colors that represent your brand identity, making it strong.
You
can customize pre-made templates by experienced editors; this will not only
save your time but help you create quality content. The making process is
completely digital, saving money to buy a camera or have shoot days. You can
even hire a cartoon explainer video maker or app explainer video maker for
better quality.
Animated
videos are stored in any file size without worrying about damaged pixels or any
errors. Your social media page will look more lively and entertaining to the
viewers. So who won’t love to use animated videos?
Oreo
uses animated videos on their social media platforms most often, and it helps
them increase engagement as well as promote a product
Why will animated videos work well rather than
other visual formats?
Social
media is a vast platform, is occupied by different content styles, and 81% are
interested in visual content. On social media, you are free to upload any
size of video content, unlike other platforms, be it a horizontal or a vertical
video.
93%
of brands have attained new customers using social media Videos. Whereas 84% of
consumers have been inspired to purchase by viewing video ads, it also provides
them with better information about the product.
Keeping
the above state in mind, we have figured out what type of videos can fulfill
your social media marketing (SSM) objectives. Animated videos turn out to be
the best for any kind of Social Media Marketing goals you may have.
Some of the important SSM objectives you can
have are:
- Content
that drives more traffic onto your brand page or website
- Build
an environment devoting trust and reliance
- Motivate
and engage a large audience
- Attain
potential conversions and generate sale
After
a survey, 80% of the marketers acknowledged “we would have made more video
content if we had the time and money.” But long are the days gone? You can now
easily make animated content with just some tools; to learn more about video
animating tools and use animated videos in social media strategy? Read on.
How to use animated videos in social media
strategy?
You
can optimize animated videos for any idea you will love to share with your
audience. Animations can make it possible for your business to talk at high
heights and reach millions of people.
Here are some top Ideas for Animated video
creation:
You
can create small or big videos to update about a project or maybe any new
product release; people love such video ads and ago on buying your products.
You
can create an animated testimonial using different graphics to connect and
trust you more.
What
better can you do than create an animated video that
educates you about your brand’s purpose? We are sure it’s going to add quality
and help people live a better life. Go ahead and let the world know too
It’s
a great idea if you have a series of information to share, compile them in the
form of a presentation. Social media platforms like Instagram, Facebook, and LinkedIn
Presentations engage a large amount of audience.
Here are four tools that will help you create
better-animated videos:
1.Wideo
Video
is the first tool in this list and one of the best-animated video editors you
can use easily and fell in love with the interface. Why will it happen? Their
video creator is the easiest to learn and use; you can start within no time by
using free templates or drag and drop elements you can use to bring in your
clips.
It’s
the most hassle-free editor to create animations that we recommend you to try.
You can design your animated clips even if you have no experience. It will help
you create original videos and stand out as a brand.
2.Animoto
Animoto
is the best, user-friendly video creator; it’s the one choice for your
business. Anyone can learn and create videos on this platform. You can easily
use it to compile animations as the interface functions on drag and drop.
If
you work on Animoto, you will have to get animations from free sources or
easily get one from the cartoon explainer video makers.
You
can easily record voiceovers with better sound storing capability on Animoto.
It also gives you complete control of text you want to place or stickers you
wish to add for a great video. Overall, we love this video creator and suggest
you have a hand on it and start making your animated video content.
3.Biteable
Biteable
is an online animation video creator; you can create your favorite animated
video on the web and upload it straight away.
It
is easy to learn for beginners, and to get started; you can use free templates
or pick any of the animated scenes from their source library. Not only this,
you can make the videos unique using your color, text, photos, and sounds. Now
that’s a lot in one editor. Biteable also provides you music clips that you can
add to your videos.
With
the help of Biteable, you can create other amazing types of videos and infect
much more, such as presentations, infographics videos, animated logos, and ads
for your business.
4.RendrFX
RendrFX
is optimized for creating videos for websites, social media brands, and other
significant marketing purposes. What makes it better? You can start it for free
now.
RendrFX
takes video creation to a whole new level; all you are supposed to do is add
your content (images, animations, audio, color, text, graphics) and use the
custom motion design templates. You get to play with 350 well devolved
professional templates. The editor provides you access to a whole lot of video
samples of over half a million stock files.
You can make the following content using RendrFX:
- Logo
intros
- Engaging
video ads
- Social
media animated videos
- Promotional
clips
- It’s
a great explainer video maker
Conclusion
Without
a doubt, video ads are already the most popular form of online content. Won’t
be amazed to share, 74% of the marketers have realized videos bring a greater
return on investment than any other kind of content.
According
to the research, we have found out animated videos to be a better option than
other visual formats. It eases your work and inspires a great deal of
engagement.
In
the next few years, we believe animated marketing will take over the industry
as the only heard source.
Give
it a shot now; your brand deserves to shine bright. Share your video marketing
experience with us; what type of tools you use to create animated videos? What
content do you share on your social media platforms? Please Comment below.