How to use video in your charity or NGO marketing strategy

 People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

NGO and Social Work organizations have played an important role in shaping modern society.

Non-governmental organizations have helped society flourish and strengthen the economically backward class.

People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

Social work organizations have also worked towards the interest of the society, there are many NGOs and social work organizations across Uk and Europe which provide food and shelter to the poor. Many churches have empowered social work in their surrounding areas, especially during the COVID-19 era when businesses and work were on a complete shutdown, with people starving from hunger every day and from poverty as well.

NGOs and Social Work Organisations are undoubtedly the key contributors to the growth of the economy. Often falling short of their marketing activities, at times these organizations fall short to market their good work and spread awareness among people for the work which they have done.

Today Digital Marketing and Social media have emerged as tools that can help these NGOs and Social Organizations market their good work and eventually reach more people for a helping hand.

The social media platform has grown to be a very good tool for NGOs to market their social work and social activities.

The biggest social media platform Facebook has a daily 2.91 billion active users followed by Youtube which is the biggest video community in the world having 2.291 million active users daily becoming the most powerful video-sharing platform in the world.

Videos are a clear winner on social media platforms as they receive more engagements and have a wider reach on all social media platforms. The best format of videos to market NGOs on the digital platform are explainer videos, explainer videos are made by an explainer video company, let's further discuss these explainer videos and which type of explainer videos will be the best suited for your NGO organization.

Explainer Videos

Videos are the best and most preferred form of marketing on the social media platform. Explainer videos are the best video types used by organizations and businesses all around the world to spread their brand awareness on social media platforms such as Facebook, Youtube, LinkedIn, Twitter, and WATS app.

Explainer videos are short informative videos that contain a short detailed message, these videos often time from 1 to 3 minutes and are a good source of spreading brand awareness. Connecting to an Explainer video company can help make a perfect explainer video to market your NGO activities on the internet.

Best Types Of Explainer Videos

Explainer videos are the best form of marketing your NGO activities online, whiteboard explainer videos and animated explainer videos are the two best forms of explainer videos which are a perfect suit for Ngo's video marketing activities.

Both types of videos are rich in graphical content and thus have proven to grab the viewer's attention of up to 95% which makes whiteboard explainer videos and animated explainer videos a clear winner over other types of videos.

How to Get Explainer Video

If you’re looking for the best whiteboard explainer video company, animated explainer video company, then Explainer Mojo is the best explainer video company in the UK, USA, and across Europe, providing quality explainer video services at affordable prices. Feel free to connect to Explainer Mojo the best explainer video company in the UK.

Marketing Your NGO With A Video

Explainer videos are the best suited for marketing NGO activities for charities on the internet platform, here are some ways in which we can market their NGO explainer video on the internet.

Social Media: There are billions of active users on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. NGOs can post their explainer on their Facebook page and other social media accounts to spread brand awareness, and also target the audience by running small paid campaigns.

Youtube:The most successful video community search engine Youtube has billions of viewers today, it's a dedicated video sharing platform. NGOs can easily grow on the youtube platform by posting their video content of social work activities. Further ads also can be run for charity purposes on the youtube platform.

Websites:The google search engine is the home for billions and trillions of searches every day which can help in gaining more charity. Also, your explainer video can be easily posted on your website helps retain audience engagements on your website.

Finally, these were some of the tips to strategize your NGO marketing activities on the internet platform.

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How To Advertise On Instagram | Explainer Mojo

Social media has become the most powerful marketing platform for modern businesses, organisations, industries and individuals.

Many businesses have taken the internet, digital marketing approach to market their products and services, leaving behind the old traditional marketing forms such as television, radio, magazines and newspaper ads.

The digital marketing platforms such as search engine marketing, content marketing and social media marketing have taken an upper hand.

Social media platforms such as Instagram, Facebook, Twitter, LinkedIn and other platforms attract a surprising number of 4.62 billion people daily, which the more than half of the world’s adult population. With so many people connected to social media at one time, it makes the world a global village and digital marketing has become the sole marketing platform of this global village.

It was observe that 91.9 percent of companies in the US were proffering social media marketing to spread their brand awareness and other marketing factors. Social media platform such as Facebook has 2.91 billion active users daily, followed by its parent social media platform Instagram which has 200 million daily users on an average.

Instagram is one of the fastest-growing social media platform, many companies prefer to market their brand on Instagram. Instagram was just a photo uploading social app, which now supports videos, stories, al texts and many more features.

Videos are found to be the best for engaging more audience on Instagram, connecting to a explainer video production company can be the best option for you as explainer videos are suitable for businesses to market their products and services on Instagram.

What Are Explainer Videos?

These videos are short informative videos which describes your product or service to the viewer. Explainer videos are the best option if you’re looking forward to market your brand on Instagram as these videos go well with the Instagram algorithm and are less time consuming. 86% of the businesses around the world use explainer videos. Connecting to a explainer video production company can be the best choice.

Best Explainer Video Format?

There are a wide range of explainer video types, but animated explainer videos are the best when it comes to engaging audience and increasing marketing performance.

Animated explainer video, can develop by a explainer video production company. These videos are rich in visual graphics and have been able to increase the viewers’ attention to 95% while viewing the video content.

Animated explainer video pricing can be anything around 3,500 USD to 5500 USD for a 1 minute video and Animated explainer video pricing for an 5 minute video can be 5000 USD to 35000 USD, the animated explainer video pricing mostly depends upon your requirement.

Explainer Mojo is the leading explainer video production company in the UK & USA, providing customised animated explainer video pricing for its clients.

Explainer Mojo provides you all explainer video related services which can help you market your brand on the Instagram platform. So feel free to get in touch Explainer Mojo the leading explainer production company in the UK & USA.

Instagram Marketing

Instagram is the fastest growing social media platform in the world, with a 200 million + active users daily, today Instagram has grown on the be a image uploading, video uploading and business marketing platform.

Here are some Instagram Marketing tips for you to trick.

1. Link Facebook Ito Instagram: Today Facebook owns Instagram, advertisement and pay campaigns on Instagram are incomplete without a Facebook page. Connecting your Facebook business account can benefit you on marketing on Instagram.
2. Paid Campaigns: Facebook advertisements are support by campaigns and ad sets, you can use Facebook campaigns to run paid ads on Facebook as well as on Instagram. You can also specify your target audience and select the location you want to target. Instagram will use the Facebook ad settings to market your brand.
3. Interactive Content: The social media platforms encourage quality and engaging content, the content posting on Instagram can be Image or Video content with written content in the description. You can makes use of the alt tag which helps specify your product to the Instagram algorithm.
4. Use Hashtags: Since Instagram is a social medial platform and not a search engine, Instagram uses alt tags and # hash tags to specify the product or service category. You can use up to 11 to 15 hashtags on Instagram but it’s always prefer to use 3 hashtags on an average as flooding a lot of hashtags can make your post look ugly to scroll.
5. Target Your Audience: All your Instagram marketing activities should be aim to target your audience. Your Instagram posts, videos, stories and written content with all other optimizations shall aim directly to the audience you want.

Here were some tips and marketing tricks for you to promote your brand on Instagram, make sure to make use of explainer videos for marketing on Instagram.

How long should a video be? The right duration for marketing videos

Here there everywhere, videos are become the new form of entertainment and marketing today. The use of smartphones has made it very easy to record videos, also animated video can be made through video editing software’s.

Videos can now be edited and posted on various internet platforms such as popular search engine google, website, social media platforms such as Facebook, twitter, LinkedIn, YouTube and messengers such as WATS app and telegram.

                               Explainer Mojo from Explainer Mojo on Vimeo.

Alone on Facebook there are 4 billion video views daily and the YouTube which is the most successful video uploading platform in the world has 7, 20,000 daily uploads on an average. These stats wow us, making videos a very useful modern marketing tool for businesses.

There are various groups on Facebook, telegram and WATS app this encourages video sharing easily among target groups. Social media platforms and search engine platforms both encourage video postings, as videos have higher engagements and more reach compared to written and photo content.

The question often arises that what would be the best duration for a video to be successful, which we will discuss shortly below. Until then let’s discuss about the most successful video types for businesses, organisations and industries to market their brand on the internet platform.

Explainer Video:

The most successful form of video marketing type are explainer videos, an explainer video company is responsible for marking successful explainer videos for businesses.

Explainer videos are short informative videos which give a brief or rough idea to the viewer about the product, service or brand you want to market.

Explainer videos are very powerful form of marketing, it’s observed that 81% of businesses use video marketing strategies this helps them create brand awareness. Videos give a huge advantage to its marketers, spreading business awareness at a much faster rate and reaching more people.

How To Get a Explainer Video

Well connecting to an explainer video company can be the best solution, often there are many local video editors which do make explainer videos.

Bute an explainer video company can give you a wide range of services with lower costs and better quality. Explainer Mojo is the best explainer video production company in the UK, USA and Europe.

Best Types Of Videos

There are many explainer video types, but animated explainer videos are the best form of explainer videos as they are highly successful.

Attracting 95% of the viewers focus on the video content, animated explainer videos have a significant advantage over other types of explainer videos. An explainer video production company can be the best suit for your business animated explainer video.

Pricing

Animated explainer videos are the most successful marketing video types, the animated explainer video pricing is always a question asked.

Well animated explainer video pricing for a 5 minute video can be around 1,000 USD per minute and the animated explainer video pricing for a 1 minute video can be from 300 USD to 700 USD. Explainer Mojo is a explainer video production company that produces the best type of animated explainer videos at affordable prices.

 

Duration Of Your Video

Videos have proven to be the new marketing tool as its very friendly with modern marketing platforms such as social media, search engines and websites.

A well timed video can help engage more audience on the internet platform and get more website traffic thus get more conversions. Here are some tips to time your marketing video duration for being more successful.

Social Media: These platforms are made to engage more audience, each social media platform is different from another. Its best suggested to keep your video duration from 1 min to 3 min on average. As social media promotes 3 minutes videos more, and people using social media platforms such as Facebook, twitter, and LinkedIn are out there for entertainment or work reasons. A 3 minute video is not very lengthy or too short to view.

Website: Your business website can consist of a short explainer video on its home page or introduction page. Here on your website your video duration is much controlled. If you want to showcase your product in a lengthy form your video can go up to 7 minutes you can also opt for a shorter video of 3 to 5 minutes can be best.

You Tube: The most successful platform for videos is the You Tube, which is a video search engine. You can find videos of all duration on the You Tube platform. You can make use of You Tube shorts for a quick 1 min video or you can upload a video of 7 to 10 minutes depending up on your requirement. 

 

Here were some tips for making a choice of the right video duration for your business. An explainer video company is best for you if want success in your video marketing activities.

Explainer Mojo is the best explainer video production company which provides you with a wide range of explainer video services, get connected to Explainer Mojo today.

 

 

 

 

 

 

How To Create A Video Marketing Funnel To Improve Your Sales?

 Marketing is the key to increase your sales, In the UK 86% of the businesses use video marketing for their digital marketing activities.

Businesses have also benefit quality leads from these video marketing activities, which makes videos a perfect tool to market your brand.

American businesses were noted to spend an astonishing 137 Billion USD on video marketing services, this proves video marketing is continued to grow businesses, as more businesses are willing to spend on video marketing practices.

The traditional marketing techniques such as newspapers, stickers, articles, posters and television ads have grown old. These traditional marketing techniques have been replaced by digital marketing platforms such as social media and search engine.

A research in 2020 proved that on average a person spent 2 hours 25 minutes on social media on daily basis. Over 3.6 billion users on social media were noted al around the world, this makes social media a very good platform to market your brand.

Social media platforms such as Facebook, Instagram, LinkedIn, wats app are very popular, video marketing can also be used on websites and on search engines marketing.

Videos are best tools to market business on social media and search engine platform, Explainer Video Production companies are growing highly popular. As many business are connecting to explainer video production company for their explainer video production activities.

Videos have proven to perform well on social media platforms such as Facebook, YouTube and Instagram. Facebook is the largest social media platform with 2.9 billion active users and a video consumption 4 billion views daily.

These stats and factors make explainer videos a clear winner over other marketing channels, let’s have a glance at how can we build a perfect explainer video for our marketing to have a good sales funnel for your business.

Video Marketing Funnel

Explainer videos are the best content to market your business on the internet and social media, videos have proven to have higher engagements and more reach on all internet platforms, wide range of businesses from UK and USA use video marketing to support their sales funnel.

Well videos have proven to reap more conversion rates flooding the sales funnel with quality leads, eventually benefiting the business, 76% of video marketers have noticed a better conversion rate and a increase in traffic to website of 80%, leading to more conversions through website traffic.

Market Strategically

Explainer videos are a good option to market on social media platforms such as Facebook, Instagram, Twitter and YouTube.

Each social media platform has its marketing criteria, choosing the correct social media platform can be a benefit to your marketing sales funnel.

Paid campaigns can be run on all social media platforms to gain more audience reach and spread brand awareness.

Target theAudience

The new marketing platforms of social media and google search engine are very efficient marketing tools.

You can now select the budget, location and the audience which you want to target. On basis of location you can specify the audience in a particular location which can view your video.

More specific targeting can be done by choosing the target audience and thus boost your chances of gaining quality leads at lower marketing expenditure.

Analyse the performance

While you run paid targeted campaigns, it’s always good to analyse the performance of your video marketing campaign.

Proper analysis can help determine the quality of your leads you get in your marketing funnel get going in the correct direction.

Analysis of your marketing performance can help you frame better marketing strategies for your marketing and sales funnel for future success.

Explainer Videos For Marketing

Explainer video services are the best video product services you can acquire for your video marketing campaigns.

Animated explainer videos and Isometric explainer videos are most popular video types of explainer videos as both animated videos and isometric explainer videos have a higher conversion late.

Explainer Mojo is the leading explainer video production video company in the UK, USA and across Europe.

Explainer Mojo provide all explainer video services under one roof, many businesses have benefit with the explainer videos which are created by Explainer Mojo.

Explainer Mojo provides you with customised plans at very competitive prices and premium services, so feel free to connect with Explainer Mojo to boost your marketing and sales funnel with a Explainer Video.

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Define the Explainer Video and Why Your Business Needs It?

Marketing is the backbone of every organization and business today, in modern times there are many businesses which provide IT services of all forms. Its assumed that the Information Technology (IT) industry followed by FMGC (Fast Moving Consumer Goods) and Housing finance companies are to grow at a very fast rate.

The competition is to be high among the growing industries and also among the small businesses, the internet is the leading marketing tool for every business today as websites, social media and search engines have become the daily need of every individual.

A research observed that on average an individual internet user spent 145 minutes on social media platforms. Facebook is the leading social media platform with 3.5 billion daily users on an average followed by Instagram, twitter, YouTube and messenger such as whatsApp. 

These platforms are good for marketing for businesses, Videos have proven to be a good instrument to operate on the social media platform. 

Animated Explainer Videos have proven to grow more engagements, interactions and views on the social media platform making it a perfect marketing tool for businesses to grow. Animated explainer video company is best suggested for the production of explainer videos which can help businesses grow on the social media platform.

Best Form of Explainer Videos For Marketing

There are many forms of explainer video formats, but the best and most responsive type of explainer videos are the animated explainer videos, these videos have proven to increase the audience engagement rate and improve the focus of the viewer by 95%, and this gives animated explainer videos a huge advantage on the social media and search engine platforms.

Animated explainer videos can help businesses showcase their brand on the social media and search engine platform, such type of videos help retain traffic on website and engage audience on social media with their interactive interface and visuals.

Its best suggested to connect with an animated explainer video company for the productions of an animated explainer video. 

The average animated explainer video pricing can be can be USD 3,500 to USD 5,500 and the animated explainer video pricing for are lower quality explainer video can be USD 500 to USD 2,500 by online editors and freelancer developers. This can help you with the price but connecting to an animated explainer video company can reap your business more benefits over a freelancer video editor.

Explainer Video Company

Apart from animated explainer videos there are many other types and forms of explainer videos which can help grow your business Explainer Mojo is the best explainer video company in the UK & USA.

Explainer Mojo provides you the best animated explainer video pricing and is the best explainer video company which provides animated explainer videos, white board explainer videos, isometric explainer videos and many other kinds of explainer video format types which are suitable for business.

Explainer Mojo have worked with clients from the UK, USA and across Europe, with shear line of success in all parameters of videography. Our videos have helped businesses grow on the internet platform successfully. Feel free to connect with Explainer Mojo with the best explainer video company for free video consultancy today.

Benefits Of Explainer Videos

Explainer videos are a good form of marketing tool on the social media platform as well as on the search engine platform.

Explainer videos can provide your business with the following benefits.

• Help spread brand awareness
• Grow business on social media
• Market brand in lesser price
• Help reduce marketing price
• Used in paid ads
• Help retain website traffic
• Reach more audience
• Help viewers understand product
• Generate more leads
• Close more sales per quarter

Here are the 10 benefits of explainer videos for your businesses, so hurry up connect the best Animated Explainer Video company Explainer Mojo today for the first explainer video for your business.

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WHY MAKE ANIMATED VIDEOS AN INTEGRAL PART OF SOCIAL MEDIA MARKETING STRATEGY

Social media is the new normal trend for people to spend their free time, it’s observed by that on an average a person spends 2 hours daily on social media platforms such as Facebook and Instagram. With more than 3 billion smart phone users around the world spending 2 hours regularly on the social media, it makes social media an important tool to include in your marketing strategy.

Facebook is the largest social media platform with 2.9 billion active users with Instagram having 500+ million users and finally WATS app which had a 1.8 billion active users in 2019 and today is owned by Facebook.

People use social media for various reasons, business, and work, sales, marketing or just getting in touch with friends.

Videos are a good tool to market brands on social media, a research noted that the Chinese and Sweden population alone and individual spent 103 minutes daily scrolling and viewing videos on social media platforms such as facebook, Instagram, youtube and twitter. Making videos a clear winner when it comes to market any business or brand online.

If marketing your business more effectively is your goal then an animated explainer video is the best tool to market your brand. Connecting to an animated explainer video company is best suggested as it gives you more services at lesser costs compared to a local video editor.

Why Animated Explainer Videos

 

Animated explainer videos are, short explainer videos which explain your business or process to the viewers with the help of animations.

You can make a app explainer video to explain the functions of your app or process with the animated explainer video. Many smartphone brands use app explainer video to showcase their applications functions in the smartphone, animation is key.

Animated videos have proven to grab the audience attention upto 95% more effectively when compared to other video types.  Most effective and powerful you can use animated explainer videos on various social media platforms such as facebook, Instagram, twitter and youtube.

What Do Animated Videos Consist

 

Animated explainer videos are made by an animated explainer video company, these have the following features.

Animations: Animations and visually attractive graphics are the key ingredients of animated explainer videos, the animation content helps attract audience.

Vivid: animated explainer videos are rich in graphics and vivid in colours, this is a huge asset as it’s easy to catch the eyes of the audience with the use of vivid colours. Animated videos are good in engaging audience this indirectly helps increase the watch time.

Motion Graphics: Animated explainer videos are rich in motion graphics, this gives an app explainer video or a video of any other type a smooth look in visual graphics. Smoothly timed and flawless moving graphics are pleasing to the eyes can go well on social media platforms such as Facebook, Instagram, YouTube and twitter.

Music and Sounds: A good animated explainer video company covers all aspects of an explainer video, music and sound add breath to the animations. Timely suitable music or rhythms can help make your video more pleasing to the ears and a touch of voice over that explains your product well can help become your video become a powerful marketing tool. Many app explainer video companies provide voice over services to their clients, Explainer Mojo is one fine company in the UK and US providing overall video services to its clients.

Benefits Of Animated Explainer Video In Marketing

 

Animated explainer videos should be in next in your marketing strategy list for the following reasons.

1.     Effective brand awareness tool

2.     Explains concepts to viewers easily

3.     Creates time utility

4.     Performs well on social media platforms

5.     Versatile tool of modern marketing

6.     Helps retain website traffic

7.     Wider reach through social media

8.     Can be used to target audience on social media platforms

9.     Easily sharable

1  Helps generate more sales

It’s shocking to know how just a simple animated explainer video can be so effective in your marketing activities.

 

Pricing of Animated Explainer Video

Animated explainer video pricing is a very common question, as many businesses have less idea of how much should they spend.

Well animated explainer video pricing for a customised video can be anything from 3,000 USD to 5,000 USD depending on your requirement.

An animated app explainer video for your business can be priced from 5,000 USD up to 35,000 USD usually depending on the amount of features you desire in your explainer video.

Explainer Mojo is a animated explainer video company in the UK that provides its clients with the most competitive price in the market, and customised packages for every client, so if animated explainer video pricing is something of your concern, then feel free to connect with Explainer Mojo the best explainer video creators and makers in the UK, USA and across Europe.

 

 

 

How To Close A Deal With Video Content

Marketing department is the backbone of every business today, the sales and lead generation departments are very dependent on the marketing department for quality leads.

The traditional marketing tools such as television, pamphlets, field sales, newspaper ads and many other old marketing ethics hold no good today in modern times.

Marketing has taken a digital approach, as there are a billion of smartphone users around the world. Having these billion smartphone users very active of social media platforms such as Linkedin, Twitter, WATS app, Facebook and YouTube, these users spend an average of 2 to 3 hours scrolling through their social media feeds. Making digital marketing the clear winner over traditional marketing.

Emails, Websites and SEO also are added digital marketing tools which help business market their brand, and a explainer video is a tool which goes well on all the digital marketing platforms.

Explainer Videos

Explainer videos are short informative videos which help engage and explain your audience about your brand, business or the product you offer.

Explainer videos are a very powerful marketing tool, as a research by Forbes a American business magazine has proven that 82% of the customers view the video content of the product before they purchase. This gives Explainer videos a huge advantage over other marketing tools used on social media and Search Engine.

Explainer videos are highly compatible with most digital marketing and email marketing platforms, all video formats are supported on the internet Search engine, blog or web pages. You can post explainer videos on your business website to engage more audience and gain more traffic through social media posting.

App explainer videos are very effective on the social media platform, if your business has a application then a explainer video can help viewers understand your app, app explainer videos are good tool for you to get more sales and closures.

Best Type of Explainer Video

There are many types of explainer videos which are effective in gaining more sales, but the most effective and worth spending type of explainer video is animated explainer video.

Animated explainer videos are very effective, graphically rich videos which help engage audience of mass seizes. Proven to improve the audience and viewers’ attention by 95% animated explainer videos lead the way in engaging audiences compared to other explainer video types.

One fine type of animated explainer videos used by businesses are isometric explainer videos, these videos are side angled or angular viewed videos which are rich in graphics and motions.

Many colours are used in a isometric explainer videos and they are very engaging type of videos, which can help you boost your sales and end up with more closers for your business.

For an isometric explainer video its best to connect to an explainer video production company, in the UK and USA Explainer Mojo is the best explainer video production company which provides a wide range of animated explainer video services and isometric explainer videos.

Pricing Of An Animated Explainer Video

Pricing is often a very important factor, animated explainer video pricing can be anything from 3500 USD to 55,000 USD for an average duration explainer video.

Animated explainer video pricing for a 2 minute explainer video can be anything from 500 USD to 700 USD. Which is very convenient for small businesses, Explainer Mojo the best explainer video company in the Uk& USA which provides animated explainer video pricing at customised prices and timely delivery of your explainer video.

Explainer Mojo

One of the leading and best explainer video company in the UK & USA is Explainer Mojo.

Explainer Mojo has worked with a wide range of businesses, all around UK,USA and Europe helping business get that perfect animated app explainer video for their business digital marketing activities.

So if you’re looking forward for a explainer video for your business, then connect to Explainer Mojo the best explainer video company in the UK and USA.