The Importance of Video Marketing in Today’s World

 Marketing is the backbone of every organization today, the survival of a company, brand, business or organization is a challenge in today's globalized world. The market today has become globalized, where anybody can compete with anybody, this market has opened the doors to countless opportunities along with tough competition.

Video marketing is the new normal marketing tool in this globalized market where competition is tough. Marketing now has become more digital when compared to previous marketing tools such as advertising through radios, pamphlets, televisions, & magazines have become outdated. Now digital marketing platforms such as websites, search engines, & social media are the new platforms where most companies & successful brands establish themselves & video marketing is the driving force of success in today's marketing world.

Marketing your brand through an explainer video can be very beneficial, as many successful brands & companies use explainer videos to their benefit, advertising their brand more effectively on the internet & social media platforms. Explainer videos are very effective, connecting to an explainer video company can help you get that perfect explainer video that can help advertise your brand on social media.

Importance of Video Marketing

Marketing is very important for the survival of the business, even brand awareness & customer loyalty are factors that come under the scope of marketing. Video marketing is a very effective tool, especially when it comes to explainer videos. All successful companies today are equipped with quality explainer videos that help market their services & products in detail. Further, animated explainer videos are the best form of explainer videos. Connecting to an explainer video company can help you get the best-animated explainer video services.

Video Marketing for Brand Awareness

Top companies are well aware of the importance of videos when it comes to spreading brand awareness. With the use of video marketing & explainer videos, a company can spread brand awareness in the target market in a short span of time. Products, services, benefits, & short jingles in a video can easily be marketed in the surrounding market to spread brand awareness. Since video marketing is very inexpensive, it benefits new companies. Small businesses can also use video marketing to spread brand awareness to gain more attention from the audience.

Video Marketing for Branding

Branding is when a company sets its standards above the rest or establishes a unique identity for its products & services in the eyes of the customers. Branding can be very effective; it helps a brand to stand out from the competition & gain more quality customers. Video marketing can be used to set a brand apart from the rest, brand identity, logo, uses, benefits, & many other features can be showcased in a video that can help develop a strong brand identity in the eyes of the target audience.

Video Marketing for social media

Social media platforms such as Facebook, LinkedIn, Twitter, & YouTube is a platform where video marketing campaigns work very best. These social media platforms are very good at promoting engaging content, & video content that consists of animations, & quality explainer videos can be very effective in spreading brand awareness through social media marketing. Animated explainer videos tend to perform very well on social media platforms, animated videos increase the focus of the audience by 95% more when compared to other explainer video types. Attaining animated explainer video services can be very beneficial for companies over the long run. Paid social media campaigns can also be used to target a specific set of audiences & advertise your video to them by spending a considered amount of budget.

Video Marketing on Search Engines

Almost every successful business today is equipped with a website, having a quality website helps gain more customers, leads, & sales. In the case of e-commerce websites, video marketing plays an important role as videos help understand the brand, product or service offered. Further websites that had a video posted on the webpage eventually ranked higher on the search engine. A higher ranking on the search engine means your website is more visible to the browsing audience. Having an explainer video on your website can help the audience gain more knowledge of what your business offers, connecting to an explainer video company is best suited if you are looking for a video that can look good on your website.

Best Explainer Video Company in UK

Explainer Mojo is the leading explainer video company in UK that provides a wide range of video production services all under one roof. At Explainer Mojo we thrive to provide you with quality video production services, that help you market your brand, business, service, or product more effectively. Explainer Mojo also provides its clients with animated explainer video services & our animated explainer video pricing is very competitive & is based on user requirements. We have had more than 100+ satisfied clients previously & continue to be the best explainer video production company in UK, feel free to connect to Explainer Mojo today, the leading explainer video company in UK.

How much to charge for an animation video ?

Animations have played an important role in shaping modern marketing systems for businesses all around the world. Traditional marketing tools such as advertising through television, pamphlets, newspapers, magazines & radio have become outdated in modern times.

These have been replaced by modern marketing tools such as SEO, Websites, social media & Search Engines. These digital marketing platforms have become a marketing powerhouse where videos have proven to be beneficial when it comes to marketing businesses on the internet platform. 

Businesses now can have full control over their marketing activities, such as brand awareness, marketing strategy, video & photography, animations to be used, target market, target audience & especially the explainer video cost. All thanks to the explainer video revolution that has paired well with digital marketing platforms.

Explainer videos have proven to be a game changer in advertising brands, & businesses on the internet platform. These short informative videos showcase the product, services & other features of a business very effectively, helping businesses spread brand awareness through the internet platform on a shorter scale of time.

The best form of explainer videos are animated explainer videos, a researched proved that animated videos boosted the attention & focus of the viewer 96% more when compared to other explainer video types. Making animated explainer videos the clear winner in the marketing game, but often a question arises how much should animated explainer video pricing be?

Today we shed the light on animated explainer videos, & how much should an animated explainer video cost & how can an animated explainer video company benefit you in making a perfect animated video for your business.

What are Animated Explainer Videos?

Animated explainer videos are a type of explainer videos, that are short, informative, & help spread brand awareness on the digital platform. The best thing about an animated explainer video is that you have complete control over the video, you can add graphics, animations, voice-overs, music, sounds, infographics & many other customizations according to your requirements. The better this is that animated explainer videos help grab the attention of the audience 95% better when compared to other explainer video types. This dynamic makes animated explainer videos the clear winner, also the Animated explainer video pricing can be controlled by you, we discuss this further in more detail.

Animated Explainer Video Pricing?

This is one of the frequently asked questions, how much is too much for an explainer video to cost?  Or what should an animated explainer video pricing ideally be? We discuss today in detail what factors affect the animated explainer video pricing & what should be the exact-animated explainer video cost based on your requirements.

Animations:

Usually the more animations, the higher the pricing, this is a simple rule to follow. If you decide to induce complex animations in your explainer video, the pricing will eventually be more. The 2D videos are cheaper when compared to 3D or moving animated videos. Further, you still have choices of what kind of animations should be used. Isometric animations, 2D-3D animations, motion animations & still animations are options from which you can choose. Based on animations you will usually be charged; a simple animated video cost can go from $500 to $7,000 for a 1–3-minute animated video.

Customizations:

Customized animations are those animations that are specifically animated & motioned based according to your requirements.

These animations could be a smartphone, a moving dog, dancing girls, or a shop showcasing your products. Complex customized animations are more expensive, further, if you want to include motion graphics, sounds & other customizations, the pricing can go even higher. So the more customizations, the more will be the explainer video cost.

Video Duration:

The average duration of an explainer video is 1-3 minutes. 1 minute is the gold-locks zone for successful animated explainer videos. The longer the duration, the more will be the explainer video cost, it is best suggested to keep your explainer video at least 1 minute. Based on your requirements, and video duration, the pricing can fluctuate. 

Video Features:

An animated explainer video consists of all the ingredients, such as animations, sounds, voice-overs, music, background, VFX, video script, content, & many more features. The real pricing of an explainer video is determined by the complex features it has, off-course customized animations on top of everything will surely raise the pricing, but it will be worth every penny. From $1000 to $50,000 the pricing of an animated video can be determined based on the features & customizations it has.

Best Explainer Video Production Company

Explainer Mojo is the leading-animated explainer video company in the USA that provides a wide range of services related to explainer video production all under one roof. We are a dedicated animation team, & a group of professional video marketers who craft the best & most elusive explainer videos at competitive prices. As a team we focus on client satisfaction, we have a dedicated explainer video production team that will help you get that perfect animated explainer video for your business. Feel free to connect to the best-animated explainer video company Explainer Mojo today.