Why You Need Video in Your Customer’s Buying Journey

 Marketing is the backbone of every organization or successful business today. The survival of an organization is almost next to impossible if they don’t have a proper marketing strategy.  To force customers to buy their products & services, or just to create attraction or brand awareness, marketing is required in some of the other form.

Traditional marketing tools such as advertisements on televisions, radios, pamphlets, & newspapers is outdated in modern times & are replaced by digital marketing tools such as search engine, social media, paid internet advertisements & websites. Modern marketing tools are more reliable, accurate & cost-efficient.

Explainer videos are the best form of marketing for brands, businesses & organizations all around the world when it comes to marketing on the internet platform. Short, crisp, & animated explainer videos act as a tool in connecting the buyers (customer) to the product.

Inducing an explainer video that showcase your product or services acts as a game changer, in the customer’s buying journey as it helps educate the customer about your product or service, creating a healthy quantity of brand awareness & brand loyalty. Connecting to a top Explainer Video Company in the USA can help you get that perfect explainer video that suits your needs & plays a crucial role in the customer’s buying journey.

What are Explainer Videos?

Explainer videos are short videos with 1-3 minutes of duration, that showcase your brand, product, or service you offer. Explainer videos consist of animations, graphics, motion graphics, subtitles, voice-overs, music, sound, etc.

Creating an animated explainer video in the USA is often a challenge, Explainer Mojo are the leading explainer video company in USA that provide a wide range of services related to explainer video production all under one roof.

Importance of Video in Customer Buying Journey

In simple words, the buyer’s journey is simply the way through which the buyer was advertised about the product & he chooses to purchase it, becoming the final customer. The entire process of brand awareness, consideration & final decision was the process of the customer buying journey. A top-quality animated explainer video can help to add more value to the customer buying journey. The best part is that you now will have full control, of what content should be included in your explainer video, which can help attract an audience better & convert them into potential customers.

Brand Awareness:

Spreading brand awareness is the very first objective of every marketing campaign. When a company enters new markets, it faces the challenge of brand awareness. Using explainer videos to the advantage, brands can easily market their products, & services to target customers & create a healthy amount of brand awareness in the markets they enter. Explainer videos are very convenient in sharing, & a good marketer, top brands such as Apple, Samsung, & Nike use explainer videos to generate brand awareness every year.

Customer Loyalty:

Loyal customers are something every successful organization thrives for. Loyal customers are a huge asset, & animated explainer videos are the perfect way to keep customers loyal to your brand. Various interactive videos that showcase your product’s features, updates, & specialties can work to your advantage. These small steps have big effects later on & create a positive mindset regarding your product or service in the eyes of the customer, making them more loyal to a single brand.

Marketing On Internet Platform:

Explainer videos perform well on the internet platform, top social media platforms such as Instagram, LinkedIn, Twitter, & YouTube encourage video marketing more when compared to other image or written content. The best part is you can have complete control over how can you market your explainer video, your budget, target audience, and location & uncover hidden insights. Digital marketing is one of the most cost-efficient ways of marketing your brand on the internet platform through a video.

Reduce Costs

The traditional marketing methods which were very popular in the 90s were radio ads, television ads, pamphlets, & newspapers which were often expensive & hold no guaranteed returns or insights to track. Explainer videos are like a one-time investment, the average animated explainer video pricing can be anything from USA 5,000 to 50,000 USA, depending on the requirements the prices can differ. An explainer video can be posted on social media platforms, shared through messaging apps, & posted on a website, this entire dynamic makes it a very cost-efficient sharing tool that helps reduce unwanted advertisement costs.


Best Explainer Video Company in the USA

Explainer Mojo is the leading explainer video company in the USA that provides a wide range of services related to explainer video production all under one roof. Our team helps clients with the video scripts, animations, voice-overs, music, graphics, content & the entire process that comes along with explainer video production. We are market leaders when it comes to animated explainer video in the USA & its productions & costings. Explainer Mojo provides animated explainer video services at very competitive prices & on-time delivery of videos. Feel free to connect to Explainer Mojo, the leading explainer video production company in USA today.

What is Video Marketing & Why do it?

 Marketing is the backbone of every organization today, the survival of companies, businesses & firms in this world of advanced competition & globalized market is derived from quality marketing. The competition today is globalized, leading to multiple options for consumers to choose from & at the same time making it easier for businesses to expand globally in a market of fierce competition. Marketing plays a significant role in the growth of a business, as it helps reach more audiences, spread brand awareness & create customer loyalty for the long-term success of a brand or company. Traditional marketing tools such as marketing through radios, television advertisements, newspapers, magazines & pamphlets have become outdated today as they are replaced by modern marketing tools such as websites, search engine ads, social media ads, creatives & marketing videos.

Video marketing simply means marketing your brand, product, or service through a short video that helps your business to catch the attention of your target audience. Your video can be graphical, animated, or just a video with infographics. The main motive of video marketing is to market your brand on a digital platform. Today we discuss in dept why video marketing is on the rise & how crucial role explainer video services play in marketing a brand on the internet platform.

Importance of Video Marketing

Video marketing has become the new normal game changer when it comes to the dominance of a brand on the internet platform, Top social media sites such as Facebook, Instagram, YouTube & Twitter support videos with an increase in engagements & interactions over other written or image content. Paving the way for explainer video services to play a crucial role in the marketing activities of a successful modern business.

Video marketing is inexpensive compared to traditional marketing activities such as spending on television ads, radio ads, or newspaper advertising, these marketing tools were effective during their time, but the world today has taken a digital approach. Explainer videos are a digital marketing tool that helps businesses market their brand, product, or service more efficiently over a shorter timescale, having complete control of engagements, insights & analysis.

What are Explainer Videos?

Explainer videos are short informative videos consisting of the details of your brand, product, or service. Explainer videos are a digital marketing tool that helps advertise your brand to your target customers. The duration of these videos can be from1-3 minutes, your videos can consist of animations, texts, voice-overs, music, sound, 2d-3d animation, or isometrics. Connecting to an explainer video production company can help you get that perfect video for your marketing activities. Attaining explainer video services can help your brand marketing activities & thus help grow your businesses with the help of quality digital marketing activities

Why Do Video Marketing?

Video marketing is the new normal marketing tool used by almost every successful brand or business today. Especially when it comes to explainer video services, it is the best possible video services a brand can include in its marketing activities planning. Today, let's shed the light on some reasons why should you do video marketing for your business

Brand Awareness

Every marketing campaign aims at spreading brand awareness in the market they enter. Quality brand awareness campaigns help to boost sales in a short span of time.

 

Video marketing activities help spread brand awareness very efficiently in a short span of time as through the use of social media sites & messengers your video can be circulated around quickly. This dynamic makes video marketing a good tool for spreading brand awareness.

Top companies such as Apple, Samsung, Nike & Adidas use explainer videos to market their brand in new markets. This gives them significant brand awareness advantages when compared to other brands competing in the same market.

Increase Sales

Generating quality leads & attaining more sales is something every business desires, as marketing is the backbone of every organization, as it is the only way through which a business can survive & continue to grow.

Introduction of video marketing activities in your marketing campaign can help you target the correct set of audiences as you now have the entire control of creating & manipulating your explainer video according to the taste & preference of your target audience. Brands that used video marketing tools to advertise their brand, products & services noticed a significant growth in sales, the growth was 40-50% more when compared to the time when they did not use any video marketing strategies.

Reduce Costs & Gain Insights

Marketing campaigns are often expensive, advertising through television ads, radio ads, or magazines is a marketing method that was very expensive & had very less long-term reward. You were unable to track the insights, or the performance when spending on such advertisements.

When it comes to video marketing, the huge advantage here is you can track your insights, know how your video is performing, how is it engaging your audience & how could you optimize your video marketing for better results. Explainer videos are very inexpensive as the pricing of the video can start from $5000 to $30000 depending on your requirements. Connecting to an explainer video production company can help you get that perfect video for your video marketing activities.

Best Explainer Video Company In the USA

Explainer Mojo is the leading explainer video production company in the USA that provide wide range of explainer video services all under one roof. At Explainer Mojo, we are a team of highly professional video marketing & content creators that help businesses produce top-notch explainer videos for their marketing activities, we are also the leading whiteboard video production company in the USA that help produce quality whiteboard animation videos for businesses to market their brands. We Explainer Mojo promise to keep client satisfaction at our top list, we have a wide client base who have benefited from our services, feel free to connect to Explainer Mojo today for the best explainer video production in the USA.

 

 

Is Your Business Ready for the Explainer Video?

 Video marketing is the new standard form of marketing in this internet era. Traditional marketing tools & platforms such as newspapers, magazines, advertising on radio & spending a significant amount on television advertising & creating expensive advertisements have aged well. These advertising methods still are efficient but far more costly when compared to the new marketing tools that are powered by the internet such as SEO, Websites, Social Media & E-commerce platforms.

 Modern internet marketing platforms such as Search Engines & Social Media platforms have a billion active users every hour, scrolling through their feeds. Today successful businesses know the importance of digital marketing & how crucial are explainer video services when it comes to creating a good product or services video offered by businesses.





What are Explainer Videos?

Explainer videos are short, informative videos that time-laps for around 1-3 minutes. These videos are advertised by companies & successful businesses to showcase their products & services. Many top brands such as Nike, Apple, Samsung & Amazon use explainer videos in the form of graphics or a professional video shoot to showcase their products & services on the internet platform.

Successful businesses today know the importance of explainer video services & how can advertising be done in a subtle, subconscious way with the use of explainer videos. Connecting to an explainer video company can help your businesses get that perfect video that explains your brand, business, product, or services to your target audience more efficiently at affordable costs.

Get Your Business Ready For Explainer Videos

The new normal marketing trend for businesses is to market their brands on search engines & social media platforms. Top companies know the importance of Explainer video services & how effective the results can be. Even when it comes to knocking-out the socks out of your competitors, explainer videos can benefit you. The average explainer video pricing for business can start from 5000$ to 30000$, at times often the expenses can fluctuate depending on the requirements & customizations but in the end, the results are beyond expectation.

Brand Awareness

Generating brand awareness, especially for new businesses, or companies that enter into new markets with a completely different product is often a challenge. Explainer videos are cost-efficient tools that can be used to spread brand awareness in a short span of time, lesser cost & by targeting the correct set of customers.

Online Presence

The definition & tools used for marketing in modern times have changed. Top search engines such as Google & Bing hold billion of active users, also social media platforms like Facebook, Instagram, Youtube, Twitter & Linkedin are platforms where top brands love to market their products, even having a quality website is a must for every successful business. Explainer videos go well on every social media, & search engine platform in fact businesses that used explainer video services to market on the internet platform had sufficient profits, sales, customers & brand awareness when compared to businesses that had no online presence at all.

Reaching The Audience

The best quality of explainer videos is that they can be customized, edited & manipulated according to the likes & preferences of your customers & target audience. Smartphone companies such as Apple & Samsung customize their product explainer videos in such a way that it attracts the interest, likes & tastes of their target audience. Further top Search engine platforms & Social Media platforms have introduced paid advertisements that can be controlled & directed to your target audience when they browse through the internet.

Increase Sales

All businesses want to increase their sales, profits, and revenue, & capture the market. An effective explainer video can help boost brand awareness by targeting the correct set of audiences & thus increase the sales of the product or services offered by the business.

Best Explainer Video Company

Explainer Mojo is the leading explainer video production company in UK & USA. Providing a wide range of explainer video services all under one roof. We are a team of highly professional,& dedicated team of marketing professionals that are masters in creating video content that helps businesses market their business more effectively on the Internet platform. Explainer Mojo aim to provide a complete package of video production services to its clients, the help grow business. Feel free to connect to Explainer Mojo, the best explainer video company in USA today

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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