How To Use Facebook Video Marketing Strategy to Grow Your Business

 Social media is the new standard method of connecting people across the world. In modern times almost everyone in the world has access to the internet. The internet charges are very minimal & highly affordable for everyone, this has led to an increase in daily social media users, especially on the most successful social media platform in the world Facebook. Facebook is a social media platform that alone has 1.62 billion active users worldwide, creating a global network of connecting people across different countries.

This global network of people has created an opportunity for businesses to target customers on a mass level. Videos are the best way of getting more interactions, comments, likes, reach, and engagements. Facebook is a social media platform that shares tough competition with YouTube which is a top video platform. In response, Facebook now gives priority to video content over image content.

The videos get more interactions & reach when compared to image posts, this makes it an ideal platform for businesses to market their products & services on Facebook. Explainer videos are the best video types for businesses, & brands to market their products & services on Facebook. With the use of a proper explainer video the brand can easily create brand awareness in new markets, reach more audiences in a short period of time & track the insights of their video advertisement.

Now if you are looking for animated explainer video services for your business then Explainer Mojo is the best Animated Explainer Video Company in USA that provides a wide range of explainer video production services all under one roof.

Video Marketing Strategy for Facebook

Facebook is the world’s leading social media platform that connects people from all around the world. This dynamic has led to Facebook introducing Facebook advertisements for video content creators to benefit, this has been proven beneficial for businesses as explainer videos have helped businesses as they act as a salesman of the company on social media platforms. Today we discuss some tips on how can you use video marketing strategy to its full benefit on Facebook.

Choose The Right Video

There are many types of explainer videos to choose from, and all of them work well but the best video format is an animated explainer video. Animated explainer videos tend to improve the focus of the viewer by 95% better when compared to other explainer video types. The Animated explainer video pricing is often expensive but it's worth your every penny. Further, you can purely make the choice of which video type will suit best for your business according to you.

Use Video for Brand Awareness

Every marketing strategy of a new business entering new markets needs to keep brand awareness at the top of the Wishlist. A simple explainer video for your Facebook can help grow your business through brand awareness. Uploading your explainer video on your business Facebook page with a quality description & correct set of keywords can help gain organic reach to nearby customers. This is the easiest way to attain brand awareness, further paid ads can be run on Facebook to gain more wide audience reach.

Paid Facebook Advertisements

With the introduction of paid advertisements now you can market your brand easily on Facebook the way you want through a Facebook video. Paid Facebook advertisements are very affordable & a great value for money. You can easily gain interactions & wide audience Rach to view your content video. This helps market your brand to large segment of audience in a short time. You can set your own budget & gain hidden insights on your Facebook video performance, this only helps you improve your marketing strategies.

 

Target Audience

Now you have the complete control on your target audience, when you run a paid advertisement campaign on Facebook you can select the set of audience that you want to target & the audience that are more likely to purchase your product or service. You can classify your target audience on the basis of age, gender, locality, country, likes & preferences this makes it very affordable & more efficient advertisement campaign.

Best Animation Explainer Production Company

Explainer Mojo is the leading animated explainer video company in the USA that provides wide range of animation production services all under one roof.  Video production services such as animations, VFX effects, graphic designing, video edition, content creation & many more services are covered by our team.

At Explainer Mojo we are a team of highly skilled content creators & video editors that together produce some of the top-noth animation experience. We have produced quality explainer videos for top businesses in the USA. Explainer Mojo is the best explainer video company in the USA, so feel free to connect to Explainer Mojo today for attaining the best explainer video services at competitive prices.

 

 

 

 

The Importance of Animated Characters in Explainer Videos

 In modern times explainer videos have become a very popular marketing tool. The traditional marketing tools such as radios. Televisions, newspaper advertisements, email marketing, or advertisement in magazines still work but fall short when compared to digital marketing tools such as websites, social media, video marketing, and content marketing & overall the internet platform is a much simpler & cost-efficient marketing p[platform for businesses.

Everyone around the world today has access to the internet & social media platforms such as Instagram, Facebook, Linkedin, Twitter &Youtube. These platforms strongly support video marketing, conversions can be tracked, insights can be mapped, and you can choose your target audience & the best part is you can even finalize your marketing budget on such social media platforms.

This dynamic has paved the way for explainer videos, as companies, brands & businesses that made use of explainer videos have significantly more profits & an increase in revenue. Especially when it came to which type of explainer videos were more successful, the animated explainer videos emerged as the winner as many kinds of research proved that animated explainer videos were able to grasp the attention of the audience 10% better when compared to other videos types and surprisingly the audience was able to recall the information 94% times better, the research strongly favored the animated explainer videos as the king of the domain.

Well if your looking for an explainer video company in the USA then Explainer Mojo is the leading explainer video company in the USA that provides a wide range of explainer video services all under one roof.

What are Animations?

We all, at some point in childhood, were fond of cartoons & even addicted to them. These cartoons are perfect examples of animations. In technical terms animations are moving characters that reflect human emotions, the animators can shape the character of the animation according to their requirements. Further speech, voiceovers, effects & customized movements can be added to these animations, connecting to an animated video agency can help you get a perfect animated explainer video.

Why are Animations So Important

Animations have proven to be the game changer in the explainer video world, every explainer video company today produces animated videos for their clients & the competition is increasing every day. Let me take you through some reasons why animations are so important in the explainer video industry.

Generate Interest

Animations are pleasing to the eyes; they help captivate the interest of the audience. The audience who viewed animated explainer videos or simple animated cartoons was noticed to have a 10% better focus on the video when compared to other video types, so it’s safe to say that to generate audience interest, especially in new markets, animations play an important role. The animations of the characters showcasing your services & products can help generate interest.

Brand Identity

Businesses, brands & companies that market their products & services with certain & specific animations tend to generate a unique brand identity. The brand identity separates their brand from the rest, top brands like Coca-Cola, Nike, Apple, & many other smartphone companies showcase their products & services through animations. This dynamic helps them shape their video & animations according to their will & helps generate a unique brand identity.

Engage Audience

One of the main reasons why big brands tend to make use of animated videos is that it helps engage the audience on a mass level. The truth is animations are liked by everyone the young, the old all age groups have a soft heart for animations. Further emotions, voiceovers, music & many more factors help engage the audience in their own way.  Animated characters here play the most important role as they help grasp the attention of the audience.

Emotions & Feelings

Strong animated characters help to reflect emotions better, many emotions such as sadness, happiness, laughter, satisfaction, love, admiration & humor can be reflected through the use of animated characters. These characters help reflect emotions better when compared to any other video type & thus are proven more effective when compared to other explainer video types.

Pricing & Affordability

The animated explainer video pricing can be much more affordable for big brands & businesses. It is more affordable to use an animated explainer video with customized characters than to hire a big celebrity for a promotional video.  The average pricing of an animated explainer video with customized characters can be anything from $5,000 to $30,000 depending on the customizations of the characters, this pricing is still very affordable when compared to hiring a top celebrity for a promotional video.

Best Animated Explainer Video Company In USA

Explainer Mojo is the leading explainer video company the USA that provides wide range of explainer video services all under one roof. Explainer Mojo is a team of highly dedicated & mastered video editors, script writers, voice over artists, video animators & VFX specialists that provide an overall professional content creation experience. We are a team that specialise in creating some top quality animated characters for your animated explainer viceo. 

We have worked with many brands, companies, & organizations for creating top notch animated explainer videos we are a animated video agency that provides all kinds of animated video services like isometrics, 2D-3D, VFX effects, cartoon effects & many more customized animated video effects. Feel free to connect to Explainer Mojo today, the leading explainer video company in USA for your animated explainer video.

How to find the right video style for your business with an explainer video company USA

 Animated explainer videos have taken the internet by storm. You probably must have seen several of them already and know they are an excellent way for businesses to engage their audience. As a business owner, staying ahead of trends and interacting with your customers on every platform is crucial. That’s why you need an explainer video company USA to deliver interactive content that helps forge a connection with your potential customers.

Explainer mojo is a leading explainer video agency that can help your business convey its story in a captivating, fun, and memorable way. With a team of highly talented and creative professionals, we can bring your ideas to life and transform your brand image into one your audience feels connected to. So, if you want to drive conversions through an effective video marketing strategy, Explainer mojo is the ideal agency for you.

6 Types of Animated Explainer Videos

There are various styles of explainer videos that can be incorporated into a business’s marketing strategy. However, some types are better suited to selected products and services, which is why they provide better results. This article will explore which explainer video style is right for your business.

Explainer mojo can help you create six types of explainer videos:

• Animated explainer video
• App explainer video
• Cartoon explainer video
• Isometric explainer video
• Motion graphics video
• Whiteboard animation

Animated explainer videos

An animated explainer video is the most common style of explainer videos. It consists of character animations or animated text combined with a voice-over or background music. It serves as an effective medium to explain a service, product, process, or concept in a simple manner.

Animated videos can be created in 2D or 3D as per the client’s need, but 2D videos are more cost-effective. 3D brings out the finer details of a video and looks more interactive, but it comes with a heavier price tag because of the hours required to complete the project.

Animated explainer video production is best suited for showing relatable interaction between a product/ service and its target audience. For example, it can be used to create how-to videos, explain complex medical processes, show how a service works, or illustrate a construction concept. Explainer mojo’s animated videos are highly versatile and can be used for several products and services.

App explainer video

The app store is brimming with apps that offer similar services, heightening the challenge of standing out from the rest. An app explainer video can help draw user’s attention and encourage them to download your app. This explainer video style is usually brief, around 60-90 seconds long, with the main focus on highlighting the app’s functionality, user interface, and competitive edge.

Appealing visuals are a critical factor in the number of app downloads. Therefore, at Explainer mojo, we ensure that your app is presented through an attractive animation video that evokes users’ interest and ultimately increases downloads.

As the name suggests, this video category is perfect for apps with high competition on the app store and that would benefit from a video explanation.

Cartoon explainer video

A cartoon explainer video is probably the most asked for, and the reason is that it stands out. If you hire a reputed explainer video company USA such as Explainer mojo, you can expect lovable characters, advanced animations, and relatable storytelling. The video’s characters allow businesses to engage audiences emotionally but still maintain a fun and casual approach.

Cartoon explainer videos work well for business-to-consumer (B2C) and business-to-business (B2B) companies that want to create a bond with their potential customers and make their brand more approachable.

Isometric explainer video

Our isometric explainer videos make each element of the video more visually appealing and easier for the user to understand.

Isometric explainer videos used for products or services that look better in 3D. For example, educational learning material, architectural plans, or any product or service that requires a 3D illusion.

Motion graphics video

Motion graphics is similar to animation but different in their production. Traditional animation consists of frame-by-frame drawings, while motion graphics are created digitally using still images that are animated through computer software. This explainer video style uses moving pictures instead of animated characters; therefore, it is better suited for businesses that want to look professional.

Motion graphics explainer videos usually add sound, music, and voice-over to convey simple information with power and energy. They can be used for explaining services and visualizing statistics and infographics, among other things.

Whiteboard animation

 

Whiteboard animation allows businesses to tell a creative story with pictures drawn onto a whiteboard by an artist. From basic stick figures to complicated constructs, this video style explains practical processes in an easily digestible way. Whiteboard animation works well for number-heavy presentations, sales letters, online courses, and for explaining services and marketing plans.

Pricing plays an important role in video style selection

While some video styles may work better for a product or service, the ultimate decision will depend on the client’s budget. Typography and whiteboard animation explainer videos are at the lower end of the pricing spectrum, which is why more businesses use them in their marketing plan. A cartoon explainer video, demos, and motion graphics are a good choice if your marketing budget is slightly higher. The explainer video that comes with the highest price tag is isometric because it combines 3D elements with 2D and requires a lot of production hours.

Video testimonials from our clients

We have created explainer videos for various businesses and every time our focus is on delivering content that’s unique, engaging, and according to the client’s requirements.

Have a look at what our clients have to say about our services.

Conclusion

Explainer mojo is one of the best explainer video company in the USA that can help your business convert leads into sales and increase your brand’s credibility. If you are still unsure about which explainer video style the right fit for your business, simply reach out to us, and we help you pick the perfect style according to your marketing budget.