What is an explainer video and why your business needs it?

 Marketing is the backbone of every organization and modern business, traditional marketing efforts such as advertisement through televisions, magazines, newspapers, paper ads, and radio advertisements tend to be outdated and replaced by modern marketing tools which are available on the digital platform.

Marketing on the digital platform offers more flexibility, accuracy, and cost control, making it a feasible tool for small-scale businesses to advertise their product locally and for multinational companies to market their brand worldwide through digital mediums of marketing.

Search engine optimization(SEO) and Social Media (SM) are the two powerful tools of marketing of modern times. The sources of these tools utilized are websites, blogs, articles, Facebook, Instagram, Twitter, LinkedIn, and youtube which have emerged as strong platforms for businesses to market their product and services.

These SEO and Social Media platforms are triggered by high-quality content, videos have emerged as an ideal tool on these platforms, helping gain more engagements, reach, and views. Especially when it comes to market businesses, their services, and products, explainer videos are the best marketing tool for businesses. These videos have proven to help businesses market their brand locally to a more specific target audience at very lower spending.

Research conducted by Wyzowl which is a leading explainer video production company noted that more than 86% of professional marketers suggested explainer videos are the best marketing tool on social media platforms. Explainer videos are a clear winner when it comes to marketing, a explainer video company can be the best suit for you if you are looking forward to building an explainer video for your business or company.

Lets now have a brief understanding of what is an explainer video and what type of explainer video is highly recommendable.

Explainer Video Explainer

If you are new to this phrase, you are not the first many people are still unaware of what explainer videos are well here is your answer.

Explainer videos are short informative videos that explain the product, services, or business in a short glimpse of time. The nature of these videos is often informative, these videos are the perfect marketing tool. Connecting to an explainer video company can help you build an informative explainer video for your business.

Animated Explainer Video

Well, there are many types of explainer video types, but the best form of explainer video which has profited businesses more compared to other explainer video types is Animated Explainer video.

Animated explainer videos are rich in animation, colors, and motion graphics, these videos are very interactive and pleasing to the eyes. Animated explainer videos have proven to improve the attention of the viewer by 95%, this gives it a huge advantage when compared to other types of explainer videos. Connecting to an animated video agency can be the best suggestion for you if you are interested in building an animated explainer video for your company.

So now you have a rough idea about, what is an explainer video how can you find an explainer video company, and why are animated explainer videos best choice for marketing. Let's turn our attention now to some reasons, why should your business use an explainer video for marketing.

Why Does Your Business Need Explainer Video

1. Brand Awareness:Is your business facing problems when it comes to spreading brand awareness. Well, explainer videos are one fine tool that can help you ignite your brand awareness campaigns. Explainer videos can be used in social media campaigns to spread brand awareness through paid advertisement and can be uploaded to your website to retain more traffic.
2. Target Audience:When your goal is to target a selective set of audiences and you find it difficult, then explainer videos can help you. Building an explainer video that is strongly targeted towards an audience who are more likely to purchase your product or service can be very helpful. Explainer videos can help your business target the interest of the correct set of audience through its informational content.
3. Budget-Friendly:The traditional marketing techniques such as televisions and newspapers are expensive and inconsistent. Explainer videos are more specific and their marketing activities can be controlled. Also, explainer videos cost you lesser and are a good investment as you can even use the same explainer video 5 years later for your marketing activities. The nature of explainer videos is being versatile in marketing and budget friendly. Thus explainer video can help reduce the marketing budget.
4. Market On Social Media:The social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are platforms used by billions of people all around the globe. On average an individual spends 2-3 hours daily scrolling on social media platforms. Explainer videos are a good tool to market your brand on social media platforms. Thus explainer videos can help you build a strong presence on every social media platform and spread brand awareness.
5. Performance Analysis: Explainer videos are often posted on social media platforms and websites, both platforms track analysis of traffic, reach, and engagements. Thus tracking your business marketing campaigns and activities are within the scope of explainer videos. This analysis can be further used form frame better marketing strategies.

Finally, these were some reasons, why your business needs an explainer video. Explainer Mojo is the leading explainer video company and animated video agency that has managed a wide number of projects from the UK, USA, and across Europe successfully.

Explainer Mojo provides the best explainer video services at affordable prices with timely delivery of the final product. All explainer video needs are met under one roof at Explainer Mojo. So feel free to connect to Explainer Mojo today for your first Explainer Video for your business.

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How to use video in your charity or NGO marketing strategy

 People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

NGO and Social Work organizations have played an important role in shaping modern society.

Non-governmental organizations have helped society flourish and strengthen the economically backward class.

People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

Social work organizations have also worked towards the interest of the society, there are many NGOs and social work organizations across Uk and Europe which provide food and shelter to the poor. Many churches have empowered social work in their surrounding areas, especially during the COVID-19 era when businesses and work were on a complete shutdown, with people starving from hunger every day and from poverty as well.

NGOs and Social Work Organisations are undoubtedly the key contributors to the growth of the economy. Often falling short of their marketing activities, at times these organizations fall short to market their good work and spread awareness among people for the work which they have done.

Today Digital Marketing and Social media have emerged as tools that can help these NGOs and Social Organizations market their good work and eventually reach more people for a helping hand.

The social media platform has grown to be a very good tool for NGOs to market their social work and social activities.

The biggest social media platform Facebook has a daily 2.91 billion active users followed by Youtube which is the biggest video community in the world having 2.291 million active users daily becoming the most powerful video-sharing platform in the world.

Videos are a clear winner on social media platforms as they receive more engagements and have a wider reach on all social media platforms. The best format of videos to market NGOs on the digital platform are explainer videos, explainer videos are made by an explainer video company, let's further discuss these explainer videos and which type of explainer videos will be the best suited for your NGO organization.

Explainer Videos

Videos are the best and most preferred form of marketing on the social media platform. Explainer videos are the best video types used by organizations and businesses all around the world to spread their brand awareness on social media platforms such as Facebook, Youtube, LinkedIn, Twitter, and WATS app.

Explainer videos are short informative videos that contain a short detailed message, these videos often time from 1 to 3 minutes and are a good source of spreading brand awareness. Connecting to an Explainer video company can help make a perfect explainer video to market your NGO activities on the internet.

Best Types Of Explainer Videos

Explainer videos are the best form of marketing your NGO activities online, whiteboard explainer videos and animated explainer videos are the two best forms of explainer videos which are a perfect suit for Ngo's video marketing activities.

Both types of videos are rich in graphical content and thus have proven to grab the viewer's attention of up to 95% which makes whiteboard explainer videos and animated explainer videos a clear winner over other types of videos.

How to Get Explainer Video

If you’re looking for the best whiteboard explainer video company, animated explainer video company, then Explainer Mojo is the best explainer video company in the UK, USA, and across Europe, providing quality explainer video services at affordable prices. Feel free to connect to Explainer Mojo the best explainer video company in the UK.

Marketing Your NGO With A Video

Explainer videos are the best suited for marketing NGO activities for charities on the internet platform, here are some ways in which we can market their NGO explainer video on the internet.

Social Media: There are billions of active users on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. NGOs can post their explainer on their Facebook page and other social media accounts to spread brand awareness, and also target the audience by running small paid campaigns.

Youtube:The most successful video community search engine Youtube has billions of viewers today, it's a dedicated video sharing platform. NGOs can easily grow on the youtube platform by posting their video content of social work activities. Further ads also can be run for charity purposes on the youtube platform.

Websites:The google search engine is the home for billions and trillions of searches every day which can help in gaining more charity. Also, your explainer video can be easily posted on your website helps retain audience engagements on your website.

Finally, these were some of the tips to strategize your NGO marketing activities on the internet platform.

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How To Advertise On Instagram | Explainer Mojo

Social media has become the most powerful marketing platform for modern businesses, organisations, industries and individuals.

Many businesses have taken the internet, digital marketing approach to market their products and services, leaving behind the old traditional marketing forms such as television, radio, magazines and newspaper ads.

The digital marketing platforms such as search engine marketing, content marketing and social media marketing have taken an upper hand.

Social media platforms such as Instagram, Facebook, Twitter, LinkedIn and other platforms attract a surprising number of 4.62 billion people daily, which the more than half of the world’s adult population. With so many people connected to social media at one time, it makes the world a global village and digital marketing has become the sole marketing platform of this global village.

It was observe that 91.9 percent of companies in the US were proffering social media marketing to spread their brand awareness and other marketing factors. Social media platform such as Facebook has 2.91 billion active users daily, followed by its parent social media platform Instagram which has 200 million daily users on an average.

Instagram is one of the fastest-growing social media platform, many companies prefer to market their brand on Instagram. Instagram was just a photo uploading social app, which now supports videos, stories, al texts and many more features.

Videos are found to be the best for engaging more audience on Instagram, connecting to a explainer video production company can be the best option for you as explainer videos are suitable for businesses to market their products and services on Instagram.

What Are Explainer Videos?

These videos are short informative videos which describes your product or service to the viewer. Explainer videos are the best option if you’re looking forward to market your brand on Instagram as these videos go well with the Instagram algorithm and are less time consuming. 86% of the businesses around the world use explainer videos. Connecting to a explainer video production company can be the best choice.

Best Explainer Video Format?

There are a wide range of explainer video types, but animated explainer videos are the best when it comes to engaging audience and increasing marketing performance.

Animated explainer video, can develop by a explainer video production company. These videos are rich in visual graphics and have been able to increase the viewers’ attention to 95% while viewing the video content.

Animated explainer video pricing can be anything around 3,500 USD to 5500 USD for a 1 minute video and Animated explainer video pricing for an 5 minute video can be 5000 USD to 35000 USD, the animated explainer video pricing mostly depends upon your requirement.

Explainer Mojo is the leading explainer video production company in the UK & USA, providing customised animated explainer video pricing for its clients.

Explainer Mojo provides you all explainer video related services which can help you market your brand on the Instagram platform. So feel free to get in touch Explainer Mojo the leading explainer production company in the UK & USA.

Instagram Marketing

Instagram is the fastest growing social media platform in the world, with a 200 million + active users daily, today Instagram has grown on the be a image uploading, video uploading and business marketing platform.

Here are some Instagram Marketing tips for you to trick.

1. Link Facebook Ito Instagram: Today Facebook owns Instagram, advertisement and pay campaigns on Instagram are incomplete without a Facebook page. Connecting your Facebook business account can benefit you on marketing on Instagram.
2. Paid Campaigns: Facebook advertisements are support by campaigns and ad sets, you can use Facebook campaigns to run paid ads on Facebook as well as on Instagram. You can also specify your target audience and select the location you want to target. Instagram will use the Facebook ad settings to market your brand.
3. Interactive Content: The social media platforms encourage quality and engaging content, the content posting on Instagram can be Image or Video content with written content in the description. You can makes use of the alt tag which helps specify your product to the Instagram algorithm.
4. Use Hashtags: Since Instagram is a social medial platform and not a search engine, Instagram uses alt tags and # hash tags to specify the product or service category. You can use up to 11 to 15 hashtags on Instagram but it’s always prefer to use 3 hashtags on an average as flooding a lot of hashtags can make your post look ugly to scroll.
5. Target Your Audience: All your Instagram marketing activities should be aim to target your audience. Your Instagram posts, videos, stories and written content with all other optimizations shall aim directly to the audience you want.

Here were some tips and marketing tricks for you to promote your brand on Instagram, make sure to make use of explainer videos for marketing on Instagram.